Disney has sent a cease and desist letter to ByteDance over its Seedance 2.0 AI video platform. The company accuses the tool of using copyrighted characters like those from Star Wars and Marvel without permission.
According to Disney’s legal team, Seedance 2.0 treats protected content as if it were free clip art. The Motion Picture Association backed the move, calling the platform a massive unauthorized use of US works.
Seedance 2.0 has gone viral with deepfake-style clips, including a Tom Cruise versus Brad Pitt fight, and alternate endings to Stranger Things. These videos could impact the entertainment industry with realistic AI-generated content, blurring the lines between what’s official and deep fake.
This is not Disney’s first move against AI platforms. The company earlier pressured Google to block prompts that use its characters in Gemini. At the same time, they signed a $1 billion licensing deal with OpenAI, allowing its characters to appear in the video app Sora.
On a bigger scale, the fight shows how entertainment companies are taking control of their IP properties in the world of AI-generated content. Studios are pushing back against unauthorized use while looking for ways to profit from it as well.
Also Read: ByteDance debuts Seedance 2.0 beta with lifelike AI video
What do you think of Disney’s move against ByteDance? Should Seedance stay away from copyrighted content? And what does this mean to the entertainment industry in the future? Stay tuned.
