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Nubia expands retail stores in the Philippines

Nubia is making a bigger push in the Philippines. The brand plans to open more concept stores, kiosks, and distribution outlets this year, giving buyers easier access to its phones and services. By the end of 2026, Nubia aims to double its concept stores to 12 and expand kiosks to 50.

The company is also raising its retail investment by 15 percent compared to last year. This means more support for after-sales service, with drop-off points now available in all MemoXpress stores nationwide.

Outside Metro Manila, Nubia is opening new shops in Davao and Dumaguete, plus kiosks in Waltermart and Pacific Mall branches. Partnerships with big mall chains like SM, Robinsons, and Ayala will help the brand reach more customers.

Online sales also remain strong. TikTok Shop saw big growth late last year, while Shopee and Lazada continue to perform well. Lazada, in particular, shows peak sales during December and June, which point to seasonal buying habits.

Nubia is also preparing to launch a new gaming series in March 2026, aimed at Filipino gamers who want performance-focused devices at accessible prices.

Also Read: Nubia V80 Max launches in PH, priced at ₱6,499

With Nubia’s bigger retail presence and affordable gaming phones coming soon, will more Filipinos start considering Nubia over other smartphone brands? Stay tuned.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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