A new survey from Salesforce shows that Filipinos are learning to trust AI at work because they already use it in their personal lives.
The study found that 68 percent of knowledge workers said personal AI use boosted their trust in workplace tools, while 70 percent reported greater confidence. Gen Z workers were the most positive, with nearly three out of four saying personal AI use improved their perception of AI at work.
Knowledge workers are professionals whose jobs depend on thinking, analysis, and problem-solving. This includes people in finance, IT, law, education, healthcare, and consulting.
The survey, conducted by YouGov with over 1,000 respondents, shows that almost all expect to use AI agents in their jobs. Only 3 percent said they would never use AI, while more than half already rely on AI agents to work faster, more creatively, or more effectively.
But the report also warns of a growing skills gap. Just 34 percent of workers said their companies provide training on AI agents, and only 31 percent reported access to peer learning forums. Without proper training, businesses risk “shadow AI,” where employees use unapproved tools that can expose sensitive data and create compliance issues.
Workers said they would feel more confident using AI if companies offered transparency on how AI agents work, access to approved high-quality tools, and clear guidance on skills to develop. Many expect AI to both automate and augment tasks, making collaboration skills more important in the future.
The findings suggest that while personal curiosity is driving AI adoption, enterprises need to catch up. With government investment in AI projects and billions in projected productivity gains, the Philippines has an opportunity to turn individual experimentation into enterprise-scale innovation.
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