Filipino moms are taking “diskarte” to the next level as PLDT Home’s Madiskarte Moms PH (MMPH) and Google Philippines team up for the second Gemini Academy, a program that helps mompreneurs use AI tools to run and scale their businesses.
The initiative focuses on AI‑driven digital mastery, showing how tools like Gemini, NotebookLM, Lyria, Nano Banana, and Pomelli can simplify daily tasks, such as writing product descriptions, managing customer replies, and creating content. It’s all about helping women stay competitive in a fast‑changing digital world.
Cheryl Maxine Loyola, AVP and Head of PR and Brand Advocacy at PLDT Home, said AI is now for everyone. “When you put tools like Gemini in the hands of women who are already ‘madiskarte’, you do more than improve productivity. You unlock potential,” she shared.
Daphne Gripal Abello, Marketing PR Manager, added that this new kind of “diskarte” lets women lead and innovate with confidence. “What we’re seeing today is a new kind of ‘diskarte’ — one where Filipina entrepreneurs are not just adopting technology, but using AI to lead, innovate, and scale their businesses with confidence, and ultimately lead their own success story.”
Two mompreneurs showed how AI can make a real impact. Princess Alvarez of ISLA Everything Accessories built a custom pricing calculator using Gemini, while Jenielyn Sicabalo‑Nieva of MP Nieva’s Flower Shop used AI to research bouquet trends and gift ideas.
Next year’s Gawad Madiskarte Awards will introduce the Diskarteng Digital Award, honoring women who use AI to grow their businesses. Prep Palacios, Google Philippines Country Manager, said it’s about recognizing Filipinas who lead in the digital space, not just participate.
Also Read: PLDT Home Fiber Prepaid now offers up to 300 Mbps
By turning connectivity into capability, PLDT Home and Google are helping Filipino moms take charge in the AI era.
