The Department of Trade and Industry (DTI) has clarified that it is no longer pursuing or implementing the earlier draft order that suggested businesses would need permits for online ads, promos, or social media posts.
Early this week, an initial draft had proposed a pre‑clearance system where companies would apply for an advertising permit 30 days before posting and pay ₱975 per ad material. This fee would have been on top of the 12% VAT already charged by platforms like Facebook.
Each ad was also expected to carry a DTI permit number, covering posts on Facebook, Instagram, TikTok, Shopee, and other platforms.
The plan quickly drew criticism. Senator Bam Aquino opposed the move, warning it would burden MSMEs and online sellers who rely on digital platforms to reach customers.
In its latest statement, DTI assured the public and the business community that the internal draft does not reflect current policy direction and will not be finalized or enforced. The agency said it remains committed to supporting economic growth while balancing consumer protection with innovation and a competitive business environment.
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With this clarification, businesses can continue running ads and promos without worrying about new permit requirements.
