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Apple price increase hits PH lineup, MacBook Neo now ₱49,990

Apple has increased the prices of its products in the Philippines, with several devices now costing thousands more than before.

The MacBook Neo 256GB, which launched at ₱39,990 (cash price), is now priced at ₱49,990. iPhone prices remain unchanged for now.

Apple CEO Tim Cook warned that product prices will go up as memory chip costs surge. We didn’t expect it to happen so soon.

Take note that the price adjustments cover iPads, MacBooks, and the Mac mini. Educational discounts also went up, narrowing the gap between regular and student pricing.

Here are some of the increases:

  • Apple TV 4K rose from ₱9,490 to ₱14,490.
  • iPad (A16) jumped from ₱24,990 (base price) to ₱32,990.
  • iPad mini (A17 Pro) moved from ₱34,990 (base price) to ₱42,990.
  • iPad Air (M4) increased from ₱42,990 (base price) to ₱54,990.
  • iPad Pro (M5) climbed from ₱72,990 (base price) to ₱89,990.
  • MacBook Neo moved from ₱39,990 (base price) to ₱49,990.
  • Mac mini (M4, 512GB) went from ₱49,990 (base price) to ₱55,990.
  • MacBook Air (M5) rose from ₱78,990 (base price) to ₱89,990.
  • MacBook Pro (M5) jumped from ₱109,990 (base price) to ₱139,990.

The new prices are listed on Apple’s website. Expect Apple Authorized Resellers to implement the new SRPs.

Also Read: Here’s Apple’s updated iPhone lineup and prices in PH

For buyers, the higher prices mean fewer budget-friendly options across Apple’s lineup. iPhones remain at their current prices for now, but that’s expected to change soon.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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