Acer has again secured its position as the No. 1 laptop brand in the Philippines. It held the top spot for 20 straight years as of Q1 2026, validated by the IDC Quarterly Personal Computing Device Tracker of Q4 2025.
In 2025, the company reached an all-time high of 37.3% total consumer laptop market share. Acer’s lead was built on more than hardware. It has a strong retail presence, a reliable service network, and consistent brand-building that connects with Filipino consumers.
Over the years, Acer has grown into a lifestyle brand. Its flagship events showed this shift. Acer Day, now in its 10th year, blended tech with lifestyle through exclusive experiences and community engagement.
The Asia Pacific Predator League, in its 8th year, continued to be a major esports stage, giving regional talent a platform to shine.
Acer also invested in education technology. The Acer Edu Summit brought together policymakers, educators, and tech leaders to talk about the future of learning. Topics were diverse, including AI and human-centered innovation, showing Acer’s push beyond consumer and gaming markets.
Also Read: Acer’s Back‑to‑School Promo 2026 offers 0% installments, vouchers and extended warranty
This year also marks Acer’s 50th anniversary, a milestone that underlines its long-term commitment to innovation and its mission to empower people through technology.
