Acer relaunches Packard Bell at IFA 2026 in Berlin, marking the brand’s 100th year with a new identity and a wide lifestyle lineup. The comeback introduces the “Tech It Easy” philosophy, focused on simple, stylish tech for everyday use.
The new Packard Bell collection is led by the 14.5‑inch DotBook laptop, priced at EUR 499, built for browsing, streaming, and work. Alongside it are lifestyle products designed to fit daily routines.
These include DotLook audio glasses (EUR 99), DotLoop suitcase‑style vinyl turntable (EUR 149), DotTune compact speaker (EUR 34.99), DotBass headphones (EUR 29), DotLine colorful 4G feature phone (EUR 69), DotShine ring light (EUR 39), and DotCombo keyboard‑mouse set (EUR 39). Acer also partnered with Steasy for a connected mini‑steamer (EUR 199).
Packard Bell started in Los Angeles in 1926 and became known for making radios that were easy for everyone to use. A century later, Acer revives that same spirit with modern devices built for comfort and convenience.
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These products will roll out in Europe starting September 2026, with more launches through November. Acer has not confirmed other markets for Packard Bell, including the Philippines.
