Disney and Adobe have signed a multi-year partnership focused on AI and creative work. The Disney-Adobe partnership will bring new AI tools to Disney teams and support the development of custom models based on Disney content.
Adobe is now Disney’s official AI innovation partner. As part of the deal, Disney will get access to tools such as Adobe Firefly, Firefly Foundry, Photoshop, and Premiere. Adobe will also provide research and engineering support.
One of the biggest parts of the partnership is the creation of custom AI models trained on Disney-owned characters, stories, and visual styles. Disney says these tools are meant to help creative teams make production-ready assets while keeping control of its brands and intellectual property.
Walt Disney Imagineering is already using some of the technology. According to the companies, Firefly Foundry tools can turn hand-drawn sketches into rendered concept art. The tools can also help create visuals based on Disney franchises.
The partnership goes beyond theme parks. Disney’s StudioLAB and ESPN Edge teams will also explore new uses for AI. This includes content creation, storytelling, fan experiences, and ways to work with ESPN’s large sports content archive.
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Disney and Adobe say the goal is to support artists and creators, not replace them. The companies want to make creative work faster and easier by helping teams move from ideas to finished assets in less time.
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