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Adobe adds AI agent features across its apps

Adobe is bringing AI agent features to more of its products. Announced at Adobe MAX 2026, the new tools are designed to help creators spend less time on routine work and more time creating.

The update is led by the Adobe Creative Agent. It will work across Creative Cloud and Firefly, helping users complete multi-step tasks inside Adobe’s apps. Adobe says creators will stay in control and can choose how they want to use AI.

The AI agent features will roll out across Adobe Creative Cloud, Firefly, Photoshop, Illustrator, Premiere Pro, After Effects, and GenStudio, which gives users AI-powered assistance with editing, asset management, and creative workflows.

The company is also opening the door to third-party AI agents through Model Context Protocol (MCP) support. This allows compatible AI tools to work with files in apps like Photoshop, Illustrator, Premiere Pro, and After Effects.

Firefly is getting some of the biggest upgrades. Adobe plans to combine its own Creative Agent with AI models from partners such as Google, OpenAI, ElevenLabs, Kling, and ByteDance. The company is also working on always-on agents that can organize files, check content quality, and prepare projects for different platforms.

Adobe also introduced several new tools. Firefly Video adds more options for video creation, while Firefly Design (beta) brings image editing, illustration, animation, 3D work, and print projects into one workspace. New image editing features like Edit Object, Relight, and Retouch were also showcased.

The updates will go beyond creative apps. Adobe is adding conversational AI features to GenStudio to help marketing teams manage campaigns and workflows. The company also announced a multi-year partnership with Disney as its official AI innovation partner.

Also Read: Adobe rolls out AI upgrades for Lightroom, Premiere, Photoshop

Adobe has not yet revealed pricing for the new AI agent features. A full rollout timeline was also not announced, with some tools currently in beta or preview.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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