Samsung has an advertisement in the US that takes a stab at the just launched iPhone 5 handset from Apple. \u00a0The message is plain and simple \u2013 the Samsung Galaxy S III is better than the iPhone 5.\u00a0 Hence, despite Apple\u2019s claim that the iPhone 5 is the next big thing, Samsung says \u201cthe next best thing is already here\u201d.\u00a0 It is of course talking about the Galaxy S III. From my specs comparison between the iPhone 5 and the Samsung Galaxy S III, it appears that Samsung\u2019s phone is indeed better overall in terms of specs. \u00a0It has NFC, a microSD slot for storage expansion, a bigger 4.8-inch screen, a bigger 2GB RAM and longer battery life. The Samsung ad uses the line \u201cIt Doesn\u2019t Take a Genius\u201d which is obviously directed at Apple\u2019s store experts called Apple Geniuses. \u00a0Samsung somehow makes fun of the fact that the iPhone 5 uses a proprietary Lightning dock connector, pointing out in the process that the Galaxy S III uses a standard micro USB slot.\u00a0 This indeed is an advantage as micro USB cables are very common these days. Samsung however lists advantages that are mere software features and conveniently left our other features on the iPhone 5 like better camera or the fact that it has access to more apps. Here is the Samsung ad.