ASUS ZenFone 3 is coming this August

zenfone 3

Happy Monday peeps! Let’s start the week with good news from ASUS Philippines! Last week, company announced that the much awaited ZenFone 3 is arriving this August.

So if you are currently looking for a new phone, I strongly suggest that you wait till August before deciding. If the previous ZenFone 2 is any indication, these bad boys will be one of this year’s best.

ASUS ZenFone 3 Series

Revealed at the Computex 2016, the ZenFone 3 family consists of three smartphones — the flagship ZenFone 3 Deluxe, the midrange ZenFone 3, and the phablet ZenFone 3 Ultra. The series departs from last year’s form factor, and now feature a re-designed look. In a nutshell, these devices are thinner, more premium looking and more refined.

As ASUS PR Head Anvey Factora puts it “the new Zenfone 3 promises to be even more powerful and stylish than our previous generation and this early, we are receiving a lot of great reviews and feedback from reputable media outlets, and key organizations worldwide. We expect the Zenfone 3 to be a hit in the Philippine market as well.”

Let’s have a quick rundown of each ZenFone for the benefit of those looking to get one of these.

ASUS ZenFone 3 Deluxe

The ZenFone 3 Deluxe is this ASUS’ flagship device for 2016. The smartphone features an aluminium unibody design, a 5.7-inch super AMOLED display, a Snapdragon 820 processor and up to 6GB of RAM. It comes with a 23MP PixelMaster 3 main camera, powered by a Sony IMX318 sensor, and the company’s TriTech Autofocus System.

zenfone 3 deluxe

Also Read: ASUS Unveils ZenFone 3 Deluxe; Features 6GB RAM, Snapdragon 820, 23MP Camera

The ASUS ZenFone 3 Deluxe is not yet priced locally, but the 6GB RAM / 64GB Storage variant is said to retail for USD 499. I am guessing that it could (COULD) be priced somewhere in the PHP 24,000 range.

ASUS ZenFone 3 Deluxe key specs:

  • 5.7-inch Full HD Super AMOLED Display (1920 x 1080) Always On Panel
  • Qualcomm Snapdragon 820 Processor
  • Adrenal 530 GPU
  • 6GB RAM / 64GB UFS 2.0 Storage
  • 23MP Main Camera with PixelMaster 3, Sony IMX318 sensor, f/2.0, OIS + EIS, 4K videos
  • ASUS TriTech Autofocus System (2nd Gen Laser AF, Phase Detection AF, Continuous AF)
  • Wi-Fi 802.11ac MU-MIMO
  • Cat 13 LTE
  • Bluetooth v4.2
  • USB Type-C Port with USB 3 connectivity
  • Fingerprint Sensor
  • Quick Charge 3.0

ASUS ZenFone 3

The ZenFone 3 is, based on its specs, ASUS’ midrange contender. This one comes with a 2.5D 5.5-inch full HD Super IPS+ display. At its heart is an octa-core Snapdragon 625 processor, an Adreno 506 graphics chip and up to 4GB of RAM. For mobile photographers, the smartphone touts a 16MP PixelMaster 3 camera with the TriTech Autofocus System.

zenfone 3

Also Read: ASUS Announces the ASUS ZenFone 3 

The ZenFone 3’s price is yet to be revealed. But the 3GB RAM / 32GB Storage model is said to retail for USD 249, or roughly P12,000. I’m guessing its price won’t be far off from the ZenFone 2 when that one launched.

ASUS ZenFone 3 key specs:

  • 5.5-inch Full HD Super IPS+ Display (1920 x 1080)
  • 2.5D Corning Gorilla Glass
  • Octa-core Qualcomm Snapdragon 625 Processor
  • Adreno 506 GPU
  • Up to 4GB RAM / 32GB Storage +microSD
  • 16MP Main Camera with PixelMaster 3, F/2.0, Dual-Tone Flash, OIS + EIS
  • ASUS TriTech Autofocus System (2nd Gen Laser AF, Phase Detection AF, Continuous AF)
  • 8MP Front Camera
  • Cat 6 LTE
  • Wi-Fi 802.11ac MU-MIMO
  • Bluetooth v4.2
  • USB Type-C Port with USB 2.0 connectivity
  • Fingerprint sensor
  • 3,000mAh battery

ASUS ZenFone 3 Ultra

Built for watching movies and videos, the ZenFone 3 Ultra features a phablet-sized 6.8-inch full HD IPS display with Tru2Life+ video technology. Under the hood is an octa-core Snapdragon 652 processor, an Adreno 510 graphics chip and 4GB of RAM. It has a 23MP camera with the TriTech Autofocus, and also packs Hi-Res Audio with a virtual 7.1-channel surround sound.

zenfone 3 ultra

Also Read: ASUS Unveils 6.8-inch ZenFone 3 Ultra

Like its brothers, the ASUS ZenFone 3 Ultra does not have a peso price yet, but the 4GB RAM / 64GB model is said to retail for USD 479. That could mean its coming at roughly the P23,000 range.

ASUS ZenFone 3 Ultra Key Specs:

  • 6.8-inch Full HD IPS Display (1920 x 1080); Tru2Life+ Video Tech
  • Octa-core Qualcomm Snapdragon 652 Processor
  • Adreno 510 GPU
  • 4GB RAM
  • 23MP Main Camera
  • ASUS TriTech Autofocus System (2nd Gen Laser AF, Phase Detection AF, Continuous AF)
  • Hi-Res Audio; Virtual 7.1-Channel Surround Sound with DTS Headphone:X
  • SonicMaster 3.0
  • Stereo Speakers
  • USB Type-C Port
  • 4,600mAh Battery with Quick Charge 3.0
  • 1.5A Output to charge other devices

That’s it for the ASUS PhilippinesZenFone 3 launch date. Remember, its coming this August — so if you’re planning on buying a new phone, wait a few more days before you decide because the ZenFone 3 is set to become one of the hottest devices in the country.

For more tech-centric news and reviews, please follow us on Facebook (, YouTube (TechnoBryan) and Twitter (@technobaboy). We’ll do our best to keep you up-to-date.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.


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