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OPPO leads premium smartphone segment according to Counterpoint

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In research firm Counterpoint’s recent report, OPPO is shown as the leading brand in the lower premium smartphone segment.

Counterpoint Research

According to Counterpoint’s research, the global high-end smartphone market as a whole grew by 7% in Q2 2018, driven by an increase of shipments from Chinese brands led by OPPO.

The company is at the top of the USD400 to USD600 segment with 22% share, closely followed by Apple with 22%, Samsung with 16%, Huawei with 14%, Xiaomi with 6%, and OnePlus with 5%.

oppo counterpoint

Related: OPPO Find X now official in the Philippines

In the USD600 to USD800 segment, Apple and Samsung combined for 85% of shipments. While in the USD800 segment, Apple takes the lion’s share with 88% during the quarter.

Take note that 95% of flagship sales from OPPO, Vivo and Xiaomi came are from China, the world’s largest smartphone market.

OPPO Find X

One of the reasons for OPPO’s lead is attributed to the OPPO Find X. The handset generated global interest when it came out with a new design and some interesting features such as the motorized pop-up cameras and full view display.

Here’s a quick recap of the OPPO Find X. The handset features a 6.4-inch 19.5:9 full HD+ display with 93.8% screen-to-body ratio, a Qualcomm Snapdragon 845 processor, 8GB RAM, an Adreno 630 graphics unit, and 256GB of storage.

It comes with a motorized module that reveal the front and rear cameras when the phone’s camera app is accessed.

The OPPO Find X 8GB variant is available in stores with a price of PHP49,990. You can also get it with Smart’s GigaX plans, or through LazadaArgomall, and Shopee.

OPPO Find X specs:

  • 6.4-inch Full HD+ AMOLED Display (2340 x 1080, 401 ppi)
  • Octa-Core Qualcomm Snapdragon 845 Processor
  • Adreno 630 GPU
  • 8GB RAM
  • 256GB Storage
  • 16MP + 20MP Dual Rear Cameras, f/2.0, LED Flash, Sony IMX 519 + IMX 376k Sensors
  • 25MP Front Camera, f/2.0, AI Beauty, AI Portrait Mode
  • Dual Nano SIM
  • 4G LTE
  • Wi-Fi, Triple Band 2.4, 5.1, 5.8 GHz
  • Bluetooth
  • GPS, AGPS
  • NFC, OTG Support
  • Face Unlock
  • Dimensions: 156.7 x 74.2 x 9.6mm
  • Colors: Bordeaux Red, Glacier Blue
  • ColorOS 5.1, Android 8.1 Oreo
  • Dimensions: 156.7 x 74.2 x 9.4 mm, 186g
  • 3,730 mAh Battery, VOOC Fast Charging

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