OPPO leads premium smartphone segment according to Counterpoint

OPPO Reno12 Series 5G Pre-order

In research firm Counterpoint’s recent report, OPPO is shown as the leading brand in the lower premium smartphone segment.

Counterpoint Research

According to Counterpoint’s research, the global high-end smartphone market as a whole grew by 7% in Q2 2018, driven by an increase of shipments from Chinese brands led by OPPO.

The company is at the top of the USD400 to USD600 segment with 22% share, closely followed by Apple with 22%, Samsung with 16%, Huawei with 14%, Xiaomi with 6%, and OnePlus with 5%.

oppo counterpoint

Related: OPPO Find X now official in the Philippines

In the USD600 to USD800 segment, Apple and Samsung combined for 85% of shipments. While in the USD800 segment, Apple takes the lion’s share with 88% during the quarter.

Take note that 95% of flagship sales from OPPO, Vivo and Xiaomi came are from China, the world’s largest smartphone market.


One of the reasons for OPPO’s lead is attributed to the OPPO Find X. The handset generated global interest when it came out with a new design and some interesting features such as the motorized pop-up cameras and full view display.

Here’s a quick recap of the OPPO Find X. The handset features a 6.4-inch 19.5:9 full HD+ display with 93.8% screen-to-body ratio, a Qualcomm Snapdragon 845 processor, 8GB RAM, an Adreno 630 graphics unit, and 256GB of storage.

It comes with a motorized module that reveal the front and rear cameras when the phone’s camera app is accessed.

The OPPO Find X 8GB variant is available in stores with a price of PHP49,990. You can also get it with Smart’s GigaX plans, or through LazadaArgomall, and Shopee.

OPPO Find X specs:

  • 6.4-inch Full HD+ AMOLED Display (2340 x 1080, 401 ppi)
  • Octa-Core Qualcomm Snapdragon 845 Processor
  • Adreno 630 GPU
  • 8GB RAM
  • 256GB Storage
  • 16MP + 20MP Dual Rear Cameras, f/2.0, LED Flash, Sony IMX 519 + IMX 376k Sensors
  • 25MP Front Camera, f/2.0, AI Beauty, AI Portrait Mode
  • Dual Nano SIM
  • 4G LTE
  • Wi-Fi, Triple Band 2.4, 5.1, 5.8 GHz
  • Bluetooth
  • NFC, OTG Support
  • Face Unlock
  • Dimensions: 156.7 x 74.2 x 9.6mm
  • Colors: Bordeaux Red, Glacier Blue
  • ColorOS 5.1, Android 8.1 Oreo
  • Dimensions: 156.7 x 74.2 x 9.4 mm, 186g
  • 3,730 mAh Battery, VOOC Fast Charging

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

Write A Comment