The main reason is the sharp increase in memory costs.
Apple and vivo defied market trends, becoming the only top smartphone brands to grow in Q1 2025, according to Counterpoint Research.
iPhone 15 tops global sales in 2024; Apple dominates while Samsung’s Galaxy S24 Ultra breaks into top 10 since 2018.
According to Counterpoint Research, the best selling smartphone for Q3 2019 is the iPhone XR. Both Samsung and OPPO had phones on the list.









