Apple’s revenue set a new record in Q2 2026, taking 49% of global smartphone revenue. According to Counterpoint, the company grew 22% year-on-year, outpacing all major rivals even as shipments across the industry fell.
The iPhone 17 lineup was the main driver. Demand stayed strong, and Apple kept prices steady while managing higher component costs. This helped the brand secure its biggest revenue share ever, showing its strength in the premium market.
Samsung came in second with a 16% share, posting 9% growth from Galaxy A-series and Galaxy S26 sales. The company did well in the Middle East & Africa (MEA) and North America, supported by vertical integration and selective price increases.
Chinese brands had a harder time. Xiaomi’s shipments dropped 26%, with revenue down 17% despite a 13% rise in ASP. OPPO and vivo also saw revenue fall by 10–11%, with ASP gains of 9–13% not enough to cover weaker demand.
The numbers show Apple pulling ahead while rivals struggle with shipment declines and supply issues. Consumers are moving to premium devices, and Apple’s strategy of steady pricing and strong product demand continues to pay off.
Also Read: Global smartphone revenue climbs despite shipment decline in Q2 2026
Looking ahead, analysts expect supply constraints to remain in the second half of 2026. Shipments may fall further, but Apple’s premium positioning suggests its revenue growth will stay strong, keeping it ahead of competitors.
