Apple’s iPhone 17 Series is now officially available in the Philippines. The nationwide release kicked off at midnight on October 17 from Apple Premium Resellers, notably including Beyond the Box and Digital Walker.
The midnight launches drew crowds in several locations. Customers lined up to get their hands on the new iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. All models feature USB-C charging, Apple Intelligence, and updated chipsets.
Prices start at ₱57,990 for the base iPhone 17 (256GB), while the top-end iPhone 17 Pro Max (2TB) goes for ₱146,990. The iPhone Air, the latest addition to the lineup, starts at ₱72,990.
Beyond the Box and Digital Walker opened select branches for the midnight release. Staff assisted walk-in buyers and those who pre-ordered earlier this month. Some stores offered early access and exclusive bundles, though details vary by location.
Online registration and in-store availability continue today. Buyers can also opt for installment plans, including 0% offers from financing partners Home Credit and credit cards.
The iPhone 17 Series is expected to be one of Apple’s biggest local launches this year, with strong demand across Metro Manila and other major cities.
Check out these links for more information about the new iPhones:
- Apple unveils iPhone 17, drops Plus model, price in PH starts at ₱57,990
- Apple launches iPhone 17 Pro and Pro Max, prices in PH start at ₱79,990
- Apple unveils iPhone Air, starts at ₱72,990 in the Philippines
