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Apple unveils iPhone 17, drops Plus model, price in PH starts at ₱57,990

Features new cameras, A19 chip, and 6.3-inch display.

Apple has officially launched the iPhone 17, and this year, there’s no “Plus” version in the lineup.

iPhone 17

The new model features a 6.3-inch Super Retina XDR display, this time with ProMotion and thinner bezels. It also comes with a stronger Ceramic Shield front cover and improved scratch resistance.

The iPhone 17 introduces a new Center Stage front camera with an 18MP sensor. It supports landscape selfies and AI-powered framing. On the back, it has a 48MP Dual Fusion camera system with main and ultra wide lenses.

Powering the device is Apple’s new A19 chip, built on 3nm technology. It promises faster performance and better battery life. Apple says the phone can last up to 30 hours of video playback. It also supports fast charging with a 40W adapter.

The iPhone 17 starts with 256GB of storage and is available in five colors: black, lavender, mist blue, sage, and white. Pre-orders begin on September 12, with availability starting September 19.

iPhone 17

Price in the Philippines

In the Philippines, the iPhone 17 is priced at ₱57,990 for the 256GB model. The 512GB variant costs ₱72,990. Expect local pre-orders to begin around October.

Apple has not announced a Plus version this year, making the iPhone 17 the only non-Pro model in the lineup.

iPhone 17

  • 256GB – ₱57,990
  • 512GB – ₱72,990

iPhone 17 specs

  • Display: 6.3-inch Super Retina XDR OLED display, 2622×1206, ProMotion up to 120Hz, HDR, True Tone, Wide color (P3), Haptic Touch, up to 3000 nits, Dolby Vision, HDR10, Ceramic Shield
  • Processor: Apple A19 with 6‑core CPU, 5‑core GPU, 16‑core Neural Engine, hardware-accelerated ray tracing
  • Storage: 256GB, 512GB
  • Rear Camera: 48MP main, 2x optical zoom + 48MP ultra-wide / Sapphire crystal lens cover
  • Front Camera: 18MP
  • Network: 5G, 4G LTE, dual nano SIM, eSIM support
    Connectivity: Wi-Fi 7, Bluetooth 6, GPS, NFC
  • Others: Face ID, Face Time, USB-C with Display Port, stereo speakers, IP68 water resistance, Dynamic Island, Action Button, Camera Control, Hearing Aid Compatible
  • OS: iOS 26
  • Colors: Lavender, Sage, Mist Blue, White, Black
  • Battery: Video playback of up to 30 hours, fast charging support, up to 50% charge in 20 minutes with 40W adapter or higher, wireless charging, MagSafe

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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