Apple has officially launched the iPhone 17 Pro and iPhone 17 Pro Max. Both models feature a new aluminum unibody design with better heat management and stronger durability. They come in two sizes: 6.3 inches for the Pro and 6.9 inches for the Pro Max.
The phones are powered by the A19 Pro chip, which offers faster performance and better battery life. Apple says the Pro Max can last up to 37 hours of video playback. Both models support fast charging, reaching 50% in 20 minutes with a 40W adapter.
Camera upgrades include three 48MP rear cameras for the main, ultra-wide, and telephoto. The telephoto lens now supports up to 8x optical zoom. The front camera is an 18MP Center Stage sensor that adjusts framing using AI and supports landscape selfies.
The iPhone 17 Pro and Pro Max also support advanced video features like ProRes RAW and genlock. They run on iOS 26, which includes Apple Intelligence and new tools for translation and visual search.
In the Philippines, the iPhone 17 Pro starts at ₱79,990 for the 256GB model. The Pro Max starts at ₱86,990. Pre-orders begin September 12, with availability starting September 19.
Also Read: Apple unveils iPhone Air, starts at ₱72,990 in the Philippines
Expect local pre-orders to start around October. Color options include cosmic orange, deep blue, and silver.
iPhone 17 Pro
- 256GB – ₱79,990
- 512GB – ₱94,990
- 1TB – ₱109,990
iPhone 17 Pro Max
- 256GB – ₱86,990
- 512GB – ₱101,990
- 1TB – ₱116,990
- 2TB – ₱146,990
iPhone 17 Pro specs
- Display: 6.3-inch Super Retina XDR OLED display, 2622×1206, ProMotion up to 120Hz, HDR, True Tone, Wide color (P3), Haptic Touch, up to 3000 nits, Dolby Vision, HDR10, Ceramic Shield
- Processor: A19 Pro with 6‑core CPU, 6‑core GPU, 16‑core Neural Engine, hardware-accelerated ray tracing
- Storage: 256GB, 512GB, 1TB
- Rear Camera: 48MP main, 2x optical zoom + 48MP ultra-wide + 48MP telephoto, 8x optical zoom, 16x optical‑quality zoom
- Front Camera: 18MP
- Network: 5G, 4G LTE, dual nano SIM, eSIM support
Connectivity: Wi-Fi 7, Bluetooth 6, GPS, NFC - Others: Face ID, Face Time, USB-C with Display Port, stereo speakers, IP68 water resistance, Dynamic Island, Action Button, Camera Control, Hearing Aid Compatible, Aluminum unibody, Apple Intelligence
- OS: iOS 26
- Colors: Silver, Cosmic Orange, Deep Blue
- Battery: Video playback of up to 31 hours, fast charging support, up to 50% charge in 20 minutes with 40W adapter or higher, wireless charging, MagSafe
iPhone 17 Pro Max specs
- Display: 6.9-inch Super Retina XDR OLED display, 2868×1320, ProMotion up to 120Hz, HDR, True Tone, Wide color (P3), Haptic Touch, up to 3000 nits, Dolby Vision, HDR10, Ceramic Shield
- Processor: A19 Pro with 6‑core CPU, 6‑core GPU, 16‑core Neural Engine, hardware-accelerated ray tracing
- Storage: 256GB, 512GB, 1TB, 2TB
- Rear Camera: 48MP main, 2x optical zoom + 48MP ultra-wide + 48MP telephoto, 8x optical zoom, 16x optical‑quality zoom
- Front Camera: 18MP
- Network: 5G, 4G LTE, dual nano SIM, eSIM support
Connectivity: Wi-Fi 7, Bluetooth 6, GPS, NFC - Others: Face ID, Face Time, USB-C with Display Port, stereo speakers, IP68 water resistance, Dynamic Island, Action Button, Camera Control, Hearing Aid Compatible, Aluminum unibody, Apple Intelligence
- OS: iOS 26
- Colors: Silver, Cosmic Orange, Deep Blue
- Battery: Video playback of up to 37 hours, fast charging support, up to 50% charge in 20 minutes with 40W adapter or higher, wireless charging, MagSafe
