The smartphone market slowed down in the wake of the coronavirus. But Realme, to its credit, showed resilience by retaining the 7th spot in the global smartphone industry.
According to Counterpoint Research, global smartphone sales experienced a 14 percent decline last February, which, surprisingly, was better than last year’s number. Global smartphone shipments, however, fell. Its down 18 percent compared to last year.
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According to the study, smartphones are seen as a “vital part of daily life.” Regardless of what happens, people will continue to purchase or replace their devices as needed. This means the decline is not actually lost sales, but rather a delay.
Realme’s efforts during the quarantine
As the coronavirus impact the technology sector, many brands, including Realme, continue to operate with a skeletal workforce to assist its customers in dealing with the pandemic.
In the Philippines, Realme launched a series of initiatives in light of the quarantine. First, the company extended the local warranty and gadget replacement period for owners who are affected by the current situation.
They also launched different knowledge-sharing programs such as its Facebook livestream Squadcast and MasterShot series.