Grab today announced the launch of its first online supermarket, GrabSupermarket Fresh, in the Philippines. This is Grab’s third online supermarket in the region, launched on the back of its fast-growing everyday goods delivery service, GrabMart.
GrabSupermarket Fresh brings to consumers a wide array of high-quality, affordably priced fresh produce, sourced directly from reputable farmers and suppliers located across the country such as Pangasinan and Bukidnon.
Partners include Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus. It will also offer a compelling range of plant-based food products to meet the rising alternative protein trend in the Philippines.
To ensure maximum freshness, GrabSupermarket Fresh does not store any fresh produce in its facility. Instead, Grab aggregates and sends all fresh produce orders for the day to partnering farmers and suppliers who will then arrange for the items to be delivered in bulk to Grab’s sorting and packing facility the next day.
Orders placed before the 5:00 PM cut-off time will be available for next-day delivery. Upon arrival at the sorting and packing facility, Grab immediately packs each order, and assigns a delivery partner to bring fresh produce right to their doorstep at their preferred time.
“GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers. As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app. We will continue to expand and curate the best assortment of fresh produce and goods for our users based on in-app shopping data while prioritizing freshness and quality,” says Grab Philippines Head of Deliveries Anton Bautista.