realme remains steadfast as the top smartphone brand in the Philippines in Q2 2022. Canalys’ latest report saw realme take a 20% share of the market. This time around, IDC confirms the same, with a 20.2% market share during the same period.
realme’s strong showing was attributed to the performance of its entry-level C35 Series and the online channel activities of the Narzo Series. The realme C35, for instance, debuted in Lazada and sold out in just 2 minutes. Meanwhile, narzo, which recently became a separate brand, is backed by high sales of the narzo 50A Prime and the narzo 50.
On both Canalys and IDC’s reports, Transsion is at the number 2 spot. Transsion is the company behind the smartphone brands Infinix, Tecno Mobile, and Itel. It has a 17% market share on Canalys’ report, and 19.8% on IDC’s, of which the lion’s share belonged to Infinix.
All five smartphone brands contributed to making the Philippines the second largest in Southeast Asia with a 4% increase and 4.4 million shipments, according to Canalys. The overall smartphone market of SEA fell by 7% in Q2 2022.