Netflix to end password sharing in ‘early 2023’

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Netflix is expected to end password sharing in early 2023, according to The Wall Street Journal.

The streaming platform experience a huge subscribers loss in the first quarter of last year, the first in its history. The company has slowly recovered, but that hasn’t stopped them from looking for new sources of income. One of the tactics considered was to crack down on password sharing.

Netflix estimates that more than 100 million households globally are sharing passwords. The streamer plans on charging users a “sharing fee” for “extra members.” The new charging scheme was already gone through testing in some countries. It looks like they are ready to roll it out to a larger market.

In preparation for new scheme, Netflix has already rolled out the Profile Transfers feature, which you can find in your account settings. It is also available to users in the Philippines. The new feature will allow new members to transfer a profile from an existing account to a new one, including recommendations, viewing history, My List, saved games, settings, and more.

Also read Netflix to roll out ad-supported plan to 12 countries in November

At the moment, Netflix has not yet announced anything official. There’s no date yet as to when password sharing will end, nor are there news of pricing details. I guess we have to wait and see what happens in the coming weeks.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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