Netflix to roll out ad-supported plan to 12 countries in November

Netflix is rolling out its new ad-supported plan, called Basic with Ads, in 12 countries this November.

The 12 countries are — Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK, and the US. And the monthly prices are as follows — USD 6.99 in the US or CAD 5.99 in Canada or GBP 4.99 in the UK.

Canada is the first to get it on November 1. The US and the UK follow on November 3.

So, what does the new Basic with Ads plan offer? First off, it’s available to a wide range of devices, from smart TVs to mobile phones. Video quality maxes out at 720p or HD.

There will be an average of 4 to 5 minutes of ads per hour. And due to licensing restrictions, a limited number of movies and TV shows won’t be available to Basic with Ads plan holders. And lastly, there’s no downloading of titles for offline viewing.

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Netflix said that the ads will be 15 or 30 seconds in length at launch, and will play before and during shows and films.

At this point, there’s no mention of Basic with Ads coming to other countries. In the Philippines, the cheapest plan is the Mobile Plan with a price of just Php 149 /month.


Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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