Market research firm Canalys has recently revealed the top 5 smartphone vendors in the Philippines in 2022.
Before we get to the whole year of 2022, let’s first take a quick look at what happened in Q4 2022.
Top smartphone vendors in Q4 2022
In the last quarter of 2022, realme took the top spot with 27 percent market share, backed by an annual growth of 4 percent. The brand has continued dominating the industry after a strong performance in Q3 and Q2 2022.
OPPO takes second with a 20 percent share, as the brand streaked with 16 percent annual growth to end 2022. In the meantime, Transsion, which is a group of Infinix Mobile, Tecno Mobile, and Itel Mobile, takes the third spot with a 15 percent share.
Lastly, Samsung and vivo take four and five spots with an 11 percent and 9 percent share, respectively.
Top smartphone vendors in 2022
It’s no surprise that realme takes the top spot as the number one smartphone vendor in the country in 2022, with a dominant performance every quarter of that year. The brand has a 21 percent share, despite a -14 annual growth.
Transsion is at two with an 18 percent share and a huge 89 percent annual growth. It’s hard to quantify the brand’s strength, given that it is represented by three brands in the market (Infinix Mobile, Tecno Mobile, and Itel Mobile). Still, their products are all very affordable with competitive specs, which no doubt led to Transsion challenging realme.
OPPO takes the third spot with a 15 percent share. While Samsung (13 percent) and Xiaomi (12 percent) round out the list.
Curiously, vivo dropped out of the top five. Although the brand has very good smartphones, they find itself on the losing end of a price war, especially in a budget-conscious market like the Philippines.
What’s in store for 2023
In 2023, we expect PH returnee HONOR to make some noise in the smartphone market. The HONOR X9a 5G released early this year gave notice to the other brands of what they are capable of. I doubt they’ll make the top five, but it’s a good start.
realme will most likely remain in the top spot. The realme 10 Pro series looks really good, but its success will likely depend on how much it will cost (which we’ll find out in a couple of days).
Meanwhile, Transsion’s status as a top smartphone vendor in the Philippines largely depends on how well Infinix Mobile performs.
If vivo bounces back, it’s going to be at the expense of Xiaomi.
Source: Canalys
