A recent internal study conducted by Smart Communications in partnership with market research firm NielsenIQ has found that TNT, a mobile brand under Smart, is the leading mobile brand in the Philippines. The study, which polled 1,175 Filipinos from all over the country aged 18 to 60 years old who use and personally own any mobile SIM, asked respondents about their mobile service providers.
The study, which ran from January 5 to April 3, 2023, took into account both single and multiple SIM users of mobile brands. Results showed that 46 percent of respondents claimed to own and currently use a TNT mobile SIM, significantly higher than the competition. Meanwhile, 14 percent of respondents claimed to own and use Smart Prepaid, and 1 percent Sun Prepaid.
In terms of the leading mobile group with the most subscribers, Smart took the top spot with a combined 59 percent of respondents claiming to use its brands, which include TNT, Smart Prepaid, and Sun Prepaid, significantly higher than competitors. By region, TNT leads mobile brands in terms of claimed users across all surveyed areas except in Mindanao.
TNT leads in the Visayas with 60 percent of the surveyed respondents claiming to own and use a TNT mobile SIM, while in Balance Luzon, it has 46 percent claimed TNT SIM users. In the Mega Manila area, which includes Metro Manila, Rizal, and Palawan, 39 percent of respondents claimed to use a TNT SIM.
Meanwhile, TM leads in Mindanao with 54 percent claimed SIM users, followed by TNT with 41 percent claimed SIM users.
The survey had a sample size of 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas, and 214 in Mindanao.
Philippines’ Fastest and Best Mobile Network, according to Ookla
TNT is powered by Smart, which was recently recognized as the fastest mobile network in the country in Q1 2023 in a separate report by Ookla. This adds to Smart’s back-to-back recognition as the Philippines’ Best Mobile Network for Q1-Q2 2022 and Q3-Q4 2022, also by Ookla.
To clinch this rare citation, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods of the firm – a first for a Filipino mobile operator.
