PLDT has merged PLDT Home, Smart, and Ka-Partner programs into one AI-powered loyalty ecosystem with Capillary Technologies. The move brings all rewards under a single platform, giving subscribers more personalized perks and easier access.
The new system combines mobile, broadband, and partner rewards into one place. It uses AI to deliver real-time engagement and tailor rewards to each subscriber. Retailers and e-load partners are also part of the ecosystem, making the program more useful for everyday transactions.
PLDT COO Menardo G. Jimenez Jr. said loyalty is key to growth and leadership in the industry. PLDT Home Head John Y. Palanca added that subscribers will get personalized rewards and exclusive perks. Smart OIC Lloyd R. Manaloto noted that partner retailers and distributors will also benefit from the unified platform.
Capillary Technologies is the partner behind the system. The company has experience in loyalty solutions across APAC markets, giving PLDT and Smart a strong base for scaling the program.
The rollout will happen in phases over the next year. This supports PLDT and Smart’s plan to improve customer retention and engagement across millions of subscribers.
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For you, this means more relevant rewards, a simpler way to access perks, and a unified experience across PLDT and Smart services. The new loyalty ecosystem starts rolling out soon, with full integration expected within the year.
