YouTube unveils new AI products to empower creators and artists

YouTube announced a series of new AI-powered features that will enable creators and artists to produce, edit, and share content in new and innovative ways. The platform also revealed that YouTube Shorts, its short-form video service, has reached over 70 billion daily views from over 2 billion signed-in users every month.

The announcements were made at the Made on YouTube event, where YouTube showcased the potential of AI to enhance creative expression, simplify the production process, and help YouTube creators reach more audiences.

One of the highlights of the event was the introduction of Dream Screen, a new generative AI feature that will allow creators to add AI-generated video or image backgrounds to their Shorts by typing an idea into a prompt. With Dream Screen, creators will be able to create new, fantastical settings for their Shorts that are only limited by their imagination. Dream Screen will be available later this year as an experimental feature.

Another major announcement was the launch of YouTube Create, a new mobile app that was designed to help anyone create and share videos right on YouTube. The app offers a suite of production tools to edit Shorts, longer videos, or both. The app also includes precision editing and trimming, automatic captioning, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music with beat-matching technology.

YouTube has consulted with more than 3k creators in the process of building YouTube Create. It is currently in beta on Android in select markets and is free of charge.

The streamer also announced that it is bringing Aloud, an AI-powered dubbing tool, into YouTube so that creators can easily reach audiences beyond their primary language. The feature is currently being tested in English, Portuguese, and Spanish with select creators.

Additionally, YouTube revealed that it will launch new AI features in YouTube Studio next year to help creators brainstorm video ideas and draft outlines. These features will use generative AI to provide personalized insights for each channel based on what audiences are already watching and interested in.

The company also emphasized its commitment to working responsibly with AI and collaborating with the creative community within its AI Music Incubator, which has now expanded globally. The incubator aims to help artists use AI as a tool to amplify and accelerate their creativity.

Neal Mohan, YouTube’s Chief Executive Officer, said: “Today we shared new updates that will help creators and artists push the boundaries of creative expression – by making the difficult things simple and impossible dreams possible. Making it easier for creators anywhere to create content they love is core to YouTube’s commitment to putting creative power into the hands of billions of people. Today is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.”

Lyor Cohen, YouTube’s Global Head of Music, said: “Bold and responsible, that is our mission. The potential of AI is incredibly exciting. But as with any new technology, we have to approach it responsibly. What Artists, Songwriters, and Producers do is something that is uniquely human, that cannot be replaced by technology. We see AI as a tool that can be used by artists to amplify and accelerate their creativity. And we are committed to working alongside the creative community within our AI Music Incubator, which has now expanded globally. We are also leaning into our superpower – our deep partnerships with the music industry – working back-to-back with them to achieve our collective goals of fueling creativity and driving business forward.”

You can find more information about the new AI products and features on Made on YouTube.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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