Power Mac Center marked its 29th year in the industry by hosting a series of live musical performances featuring some of the best OPM artists in the country.
The event, dubbed Sync Sessions, was a fusion of live and digital music, as the artists used Apple devices as instruments to create their sounds. The aim was to highlight the Filipino brand of music and give local artists a unique platform to share it with their fans.
The Sync Sessions ran for five consecutive Saturdays, from August 26 to September 23, in different locations in Metro Manila. Each leg featured a different lineup of OPM icons and emerging talents, who showcased their musical styles and genres.
The first leg was held at Eastwood, where folk singer-songwriter Bullet Dumas joined Sync Sessions veterans Ang Bandang Shirley, Sandwich, and Jess Connelly with LustBass. The second leg was at SM Makati, where hip-hop artist Young Cocoa and indie folk band Munimuni performed.
The third leg was at UP Town Center, where R&B singer Jason Dhakal and alternative rock band Autotelic entertained the crowd. The fourth leg was at Robinsons Magnolia, where electronic artist Zild, alternative rock band SOS, and singer-producer Lesha took the stage.
The fifth and final leg was at Festival Mall in Alabang, where soulful pop duo Leanne & Naara, OPM icon Ebe Dancel, acoustic singer Ace Banzuelo, and indie pop rock band This Band delivered a powerhouse performance.
Joey Alvarez, PMC Director for Marketing and Product Management, said that Sync Sessions was an original concept that aimed to provide a unique and innovative musical experience for both artists and fans.
“As we consume more and more digital content, we also want to showcase the beauty of the live human experience of coming together to enjoy music,” he said.
He added that PMC has always been supportive of the local music industry and has been using Apple products to empower Filipino musicians.
“Many of the artists we invited have long been using Apple devices for their music. PMC hopes to inspire a new generation of musicians and content creators alike to keep discovering their voice and express it through their chosen medium or channel—be it music, film, or even vlog. We hope to provide the tools that make individuals stand out and reach their dreams,” he said.
PMC is the first Apple Premium Reseller in the Philippines, offering a complete range of Apple products and accessories. It also provides technical support and training services for Apple users. It has the largest network of Apple-authorized retail stores, repair and service centers, and education resellers, with over 100 locations nationwide.