YouTube Shorts is a new feature that allows users to create and watch short-form videos on YouTube. It has been growing rapidly, with billions of people watching Shorts every month.
But how can content creators make the most of this opportunity and succeed on YouTube? At the recent Creator Community Summit, YouTube experts and inspiring creators shared some best practices to help you create engaging and effective Shorts.
One of the best practices is to find your niche and target audience. Tammy Nadela, Partnerships and Sponsorships Lead at Google Philippines said that brands want you to tell their stories in three ways: awareness, engagement, and action. To achieve this, you need to know who your viewers are, what they need, and how they feel about your brand.
Another best practice is to work with brands that align with your niche and values. Ajay Vidyasagar, Managing Director for India, Southeast Asia & Emerging Markets at YouTube, said that you should embrace every new format and tool that YouTube makes available for creators. He also said that you should network with other creators who share your vision and passion.
A third best practice is to embrace AI-powered solutions that can enhance your content creation process. YouTube Create is a new video editing app that will be coming soon. It will offer generative AI-enabled tools such as Dream Screen, Assistive Search in Creator Music, and Aloud. These tools can help you create stunning visuals, find the right audio vibes, and dub your content in foreign languages.
YouTube Shorts is not just a trend or a gimmick. It is a powerful way to reach new audiences, build relationships with brands, and express creativity on YouTube. If you want to get started on this journey, don’t be afraid of taking up some space on YouTube. There’s always a spot for you and your particular niche.
You can browse and scroll through Shorts content for inspiration on YouTube, or start creating your Shorts using the YouTube mobile app today.
