Samsung and Apple dominate global top 10 best-selling smartphones list in Q1 2024

Chinese brands were surprisingly absent from the top 10.

Apple and Samsung tightened their grip on the global smartphone market in the first quarter of 2024, according to Counterpoint Research. Notably, all ten best-selling smartphones were 5G-enabled, reflecting the rapid shift towards next-generation connectivity. This dominance is mirrored in Q1 2023, where the two tech giants similarly occupied the top spots.

Chinese brands, which typically hold a strong presence in the market, were surprisingly absent from the top 10. This could be due to a lack of innovative and compelling launches in early 2024.

Here’s a quick rundown of the top 10 global best-selling phones, comparing Q1 2024 with Q1 2023.

Global top10 best selling phones in Q1 2024

The report showed a clear consumer preference for premium devices. iPhones occupied the top four positions, with the Pro models leading the charge. These high-end devices boast features like high refresh rate displays, powerful processors, and durable titanium frames. Despite their starting price of PHP 70,990, iPhone Pro models comprised half of Apple’s total smartphone sales in Q1 2024, solidifying their position as major revenue generators.

On the other hand, Samsung’s latest Galaxy S24 Series was well-received by consumers. These smartphones showcased the company’s new Galaxy AI technology, designed to enhance functionalities and capabilities. The Galaxy S24 Ultra is the best-selling premium Galaxy phone, followed by the Galaxy A15 5G and Galaxy A54.

Counterpoint Research’s report also cites a trend of consumers holding onto their devices for longer periods. This shift in behavior further explains the demand for premium smartphones, as users seek high-end features with greater longevity.

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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