The European Union says TikTok’s design encourages addictive use, especially among younger audiences. Regulators point to features like infinite scroll, autoplay, push notifications, and its recommendation system as tools that keep users engaged for hours.
The ruling comes after an investigation under the Digital Services Act (DSA), which sets standards for online platforms in the EU. Officials warn that TikTok’s design risks harming mental health, citing surveys that show many children spend four to five hours daily on the app.
According to the Commission, these features break the DSA’s rules on protecting minors from harmful practices. If TikTok fails to comply, it could face fines of up to 6 percent of ByteDance’s global turnover.
TikTok has rejected the findings, calling them “false and meritless.” The company says it will challenge the decision and defend its platform.
This case is not just about Europe. The EU’s ruling is expected to influence how other countries handle TikTok and similar apps.
Also Read: Singapore to regulate blind boxes due to gambling concerns
Governments outside the region could use this decision as a guide for regulating addictive design features, setting the stage for wider global standards on social media accountability.
What do you think of TikTok’s features? Do you find them addictive? Do you spend long hours on the platform? Stay tuned.
