Rumors started circulating online that Nothing was leaving some of its global markets. Co-Founder and Head of Marketing Akis Evangelidis quickly denied the claims in a post on X, calling them “fake news” and stressing that the company is reorganizing operations to prepare for future growth, not shutting down regions.
In his post, Evangelidis pointed to strong demand for the Phone (4b), which sold over 29,000 units on Day 1 in its price segment. He said this shows the company is performing well despite speculation about exits.
As part of the restructuring, Nothing is creating new business units, including one focused on AI-native products. It is also consolidating individual countries into regional hubs to improve efficiency. This move, however, may be giving the exit rumors more weight, as some see it as a sign of scaling back presence in certain markets.
“What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units – including an AI-native business unit – and consolidating individual countries into regional hubs to operate much more efficiently,” Evangelidis said in his post.
The company admitted the changes affected some jobs but stressed that reported layoff numbers were exaggerated. “Decisions that impact people’s livelihoods are never taken lightly, and we know how difficult this transition is for our team members who are affected. We are deeply grateful for their contributions and are fully committed to supporting them through this process,” he said.
Evangelidis also said the reorganization is needed to prepare for the “next era of personal computing.” Still, the official response might be covering deeper issues.
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For now, Nothing insists it is not leaving any markets. The company says the restructuring will help it focus on innovation and long-term growth.
