YouTube is changing how creators earn. Starting February 1, 2027, new channels will need 8,000 watch hours in the past year or 20 million Shorts views in 90 days to join the YouTube Partner Program.
Currently, the requirements are 4,000 watch hours in the past year or 10 million Shorts views in 90 days. Doubling the watch hours makes it harder for small creators to start earning. Shorts creators also face stricter rules. To keep sharing in the Shorts revenue pool, channels need 10 million views in 90 days. If they drop below, they lose Shorts income but can still earn from long-form videos.
YouTube says the move is about keeping payouts stable while growing the platform. At the same time, it is rolling out Premium Lite worldwide. Creators will now earn from subscription revenue, split 55% for long-form videos and 45% for Shorts. This adds another income stream beyond ads.
The company is also adding new incentive programs for smaller channels. These include bonuses tied to YouTube Shopping, brand deals, and trend creation. YouTube expects to pay more to creators in 2027 compared to 2026, even with the higher entry bar.
For new creators, the tougher rules mean a longer grind before monetization. For bigger channels, the expanded subscription revenue and bonus programs could help balance the stricter requirements.
Also Read: YouTube Premium Lite launches in the Philippines for ₱109/month
The new rules take effect in early 2027. YouTube is pushing for fewer but more active creators, while offering new ways to earn for those who can keep up.
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