The Internet Corporation for Assigned Names and Numbers (ICANN), the internet’s main governing body, recently approved the expansion of global top-level domains (gTLDs). Currently, there are 22 domain suffixes such as .com, .net, and .org. The expansion will allow domains to end in almost any word.
This is great news for big companies as they may now use their own name or brand into internet extensions. An example is .honda for carmaker Honda.
New website suffixes should start appearing late in 2012 and could be categorised by subjects including industry, geography and ethnicity and include Arabic, Chinese and other scripts. Applications for new generic top-level domains will be accepted from January 12, 2012, to April 12, 2012, and the estimated evaluation fee is $185,000.
This answers the need for more gTLDs as the number of languages being used on the internet has expanded considerably and the IPv6 is already being carried out.
Playing the TLD Game Without Spending $185,000 (plus potentially unlimited annual
People can already create their own set of Top Level Domains at no cost and without
reference to ICANN, simply by registering new Dashcom (instead of Dotcom) Domains.
Dashcoms are highly memorable and relevant web addresses such as “sports-com” or “live-music” or “social-network” (available in any language, you can even use Facebook Emoticons like musical notes “♫♫-♫♫”)
Totally outside ICANN’s control and with users in over 90 countries worldwide, resolution is via an APP; although new ISP links are coming online to make that unnecessary.