Legendary camera maker Leica has arrived in the Philippines

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Legendary camera maker Leica opens its first store in the Philippines. With Lucerne Group as its official distributor and retailer, the German camera maker hopes to leverage the success, experience and expertise of Lucerne in marketing and selling luxury brands.

Sunil Kaul, Managing Director of Leica Camera Asia Pacific said “I am happy to appoint Lucerne as our partner in the Philippines. This year is a year of many milestones and the launch of the first ever Leica Store in the Philippines will be included as one of them. Over the past few years, I’ve witnessed the increase in demand in Manila for our cameras, sport optics and accessories. New customers are entering the brand through the Leica Store & Boutique in Asia. I view the Philippines as an important and emerging market with lots of potential. Lucerne will be instrumental in this journey to building closer relationships with Filipino customers with a dedicated customer care program and service. I look forward to a rewarding partnership with Lucerne as Leica Camera continues to grow in the market.”  





Leica has built a reputation for crafting high quality cameras, lenses and optical devices. The company has been around for more than a hundred years, so pretty much they know what they’re doing. Their cameras are also expensive, but with good reason. The workmanship of their products are unmatched as their cameras (mostly the M and R series) are hand assembled.

The new Leica Store Philippines is located at the Lower Ground Floor, Greenbelt 5, Makati City.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.


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