Xiaomi, Leica Camera announces strategic partnership, first jointly developed smartphone to come this July

Xiaomi and Leica Camera officially announce their strategic partnership for mobile imaging. The first imaging flagship smartphone jointly developed by these two companies will be officially launched in July this year.

Xiaomi and Leica share the same vision when it comes to mobile imaging. Both companies are eager to explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits.

Founder, chairman, and CEO of Xiaomi Group Lei Jun shares“Xiaomi focuses on creating the ultimate user experience and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry.”

“This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies, and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion,” adds Lei Jun.

“It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successively worked on the goal of providing customers a new era of mobile photography,” said Matthias Harsch, CEO.

We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging,” adds Harsch.

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It remains to be seen if the new partnership will be similar to that of the one Leica had with Huawei, where we see both companies co-develop innovations on both the hardware and software front. What’s certain is that this will take Xiaomi’s mobile imaging a notch higher.

Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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