Smart unveils CLOY star Son Ye Jin as new ambassador

Smart Communications finally announces the name of their latest ambassador, Crash Landing on You star Son Ye Jin. She joins Hyun Bin as the new face of the brand.

While the announcement wasn’t really a surprise, it is nevertheless exciting as the telco now has the CLOY power couple.

Smart Signature Son Ye Jin CLOY

Smart is on a roll as of late with a series of moves that strengthened its position as the leading network in the country.

Last June, the telco signed Hyun Bin as a brand ambassador. In July, they announced two milestones — first, the Smart 5G network went live in select cities in the country; and second, the launched the NBA.Smart portal for live NBA games.

You can check out Son Ye Jin’s new Smart commercial below:

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Simple. Smart Ako.

Smart’s new campaign “Simple. Smart Ako.” sums up the telco’s approach and effort to bring technology to the Filipino people, powered by the Smart LTE network and their value-for-money Giga promos.

You might also like: Smart Prepaid call, text and data promos and packages to start your 2020

For a list of Smart’s prepaid promos, you can check out our post here or you can register by dialing *123# on your smartphone.

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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