Facebook is planning to change its name. The reason? According to The Verge, it is to better reflect its role on the metaverse.

Okay, so it’s not really a name change. The product will likely still be called Facebook, but the company itself will have a new name.

The rebrand is going to be something similar to what Google did sometime back. If you recall, the search giant reorganized itself under the holding company Alphabet which signified that it was no longer a search engine, but a conglomerate with various services under its wing.

The social network plans to do the same with Facebook (along with other popular platforms like Instagram, WhatsApp, and more) being relegated to just another product or brand under a parent company.

The name change is not yet official, and could be announced on Facebook’s annual conference on October 28th.

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Now, about the metaverse. The term has been thrown around by Facebook, heavily promoting the idea despite its vague explanation. According to the report, the term was used by sci-fi novelist Neal Stephenson to describe a virtual world where users enter to escape the real world (think OASIS from the movie Ready Player One).

With Oculus and its other ventures in AR and VR, Facebook is likely going in that direction with a virtual world of its own.

Source: The Verge
Featured image from Unsplash.com


Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

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