YouTube may soon be moving 4K videos behind its premium subscription service.

According to MacRumors, users have posted on Twitter and Reddit, complaining that YouTube is asking them to upgrade to YouTube Premium to watch videos in 4K. There are not much details at this point. Its unknown where else this is happening, which devices and videos are affected, or wether or not this is a test or a slow roll out. But its clear that there are users who experienced the matter.

In the Philippines, YouTube Premium is priced at Php 159 per month for one account, Php 239 for a family account, and Php 95 for a student account. It offers ad-free videos, background play, downloads for offline viewing, and access to YouTube Music Premium.

Its obvious that YouTube wants more users on its Premium tier. In September, the platform boasts a combined 50 million Premium and Music subscribers.

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Recently, YouTube also started testing a new ad format, now playing 5 ads instead of 2, before a video starts.

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Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

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