Spotify is expanding its video podcasting capabilities to aspiring and existing content creators in over 180 global markets, including the Philippines. This latest feature underscores Spotify’s investment in the video format, to empower creators to reach new global audiences and interact with their fans in new ways.

Called Anchor, it is Spotify’s free podcast creation tool, a platform where creators can hosts their podcasts in the latest video format, allowing them to not only create but also distribute and monetize their creations.

Through Anchor, Spotify users can watch their creators via the video background-play feature, switching between active watching (with video in the foreground) and passive listening (with video in the background) for free, either via a web browser or through the mobile app.

“Podcasting of all kinds continues to explode, and we know that Filipinos simply can’t get enough of their favorite shows. Whether they are on the way to work or winding down for the night from the comforts of their home, Pinoys turn to their favorite creators as their daily audio companions. Our continued investment in the video format will result in a better experience for both creators and fans,” says Carl Zuzarte, Spotify Head of Studios for Southeast Asia.

See also Spotify raises the price of its Premium Plans in the Philippines

Spotify is the world’s most popular audio streaming subscription service with a community of more than 456 million users, including 195 million Spotify Premium subscribers, across 183 markets.

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Bryan is a tech enthusiast and self-admitted geek who enjoys blogging and watching NBA clips on YouTube. He has over 20 years of experience in corporate communications, marketing services, and customer relations from different industries such as telecommunications and banking.

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