K-pop girl group sensation ITZY is the latest global brand ambassador of Mobile Legends: Bang Bang (MLBB). The quintet will be part of the game’s upcoming ALLSTAR event that will run from March 22 to May 15.
Moonton revealed the collaboration on the MLBB official Facebook page on Monday, March 20. “ITZY is now part of our MLBB family! Join the girls and enjoy the magnificent events and rewards of ALLSTAR! Together, we evolve to be Superstar,” the post said.
The ALLSTAR event is a three-month-long celebration that will feature several activities for players including new time-limited skins, a new map, and more.
ITZY consists of Yeji, Lia, Ryujin, Chaeryeong, and Yuna. They debuted in 2019 under JYP Entertainment and have since released several hit songs such as “Dalla Dalla”, “Wannabe”, “Not Shy”, and “Loco”.
The Philippines will host the Mobile Legends Bang Bang (MLBB) M5 World Championships, the first for the country. The MLBB World Championships is one of the biggest Mobile Legends tournaments in the region.
This year’s M4 World Championship was held in Jakarta, Indonesia, which saw an all-Filipino clash where ECHO defeated the defending champs Blacklist International.
See also: Mobile Legends: Bang Bang Southeast Asia Cup to begin on June 10, adds three new regions
Meanwhile, the Mobile Legends: Bang Bang Southeast Asia Cup will run from June 10 to 18, 2023. The tournament will run in several countries, including the Philippines.