Apple revealed that it shot its Scary Fast keynote event entirely on iPhone 15 Pro Max and edited it on Mac computers. The event, which was streamed online on October 30, unveiled the new MacBook Pro and iMac models powered by the M3 family of chips.
The iPhone 15 Pro Max camera system offers one of the best video quality in a smartphone, with features such as ProRes recording, Apple Log encoding, and USB-C. These features make the iPhone a potent tool in film production.
The keynote event was directed by award-winning documentary filmmaker Brian Oakes, who has worked on projects such as Jim: The James Foley Story and Living with Lincoln. To enhance the production value and achieve the cinematic effects, Oakes and his team used multiple iPhone 15 Pro Max devices, along with accessories such as Beastgrip cages and rigs, professional lighting, and other pro equipment to film the presenters, locations, and drone shots for the event.
The team also used the Blackmagic Camera app, which was designed exclusively for iOS users. Available for free on the App Store, the app adds digital film camera controls to the iPhone and supports Apple Log encoding on iPhone 15 Pro Max.
Meanwhile, they were able to record directly to an external SSD drive through the iPhone’s new USB-C port (which offers transfer with speeds of up to 10Gbps) and a compatible USB 3 cable.
Check out Apple’s behind-the-scenes video below:
The new MacBook Pro and iMac models are coming to the Philippines soon. Availability details are yet to be announced. You can learn more about this in our previous article here.