Smart Communications is one of the first mobile operators in the world to deploy Google Cloud’s AI-powered solution, Telecom Subscriber Insights, to make mobile connectivity more accessible and engaging for its subscribers.
The solution will allow Smart to analyze data from its network and offer relevant products and services to its customers as needed. For example, Smart can send personalized messages to subscribers who are running low on data or offer them load loans via Facebook.
Lloyd R. Manaloto, FVP and Head of Prepaid and Content at Smart, said that the collaboration with Google Cloud is part of Smart’s efforts to expand its digital engagement channels and grow mobile data usage on its network.
“We are collaborating with Google Cloud, as well as offering Utang na Load on Meta (Load Loans) to allow more Filipinos to access the Internet,” he said.
Malis Selamat, Country Manager, Philippines and Vietnam, Google Cloud, said that AI can significantly improve inclusion and equity of digital access, by tapping on data that mobile operators already manage and store as part of their core operations.
“Smart’s deployment of Telecom Subscriber Insights reinforces the potential for CSPs in Asia to support national digital transformation efforts with the use of AI in a secure-by-design and privacy-controlled environment while empowering subscribers to make more informed decisions about their data usage in a growing and fast-evolving digital world,” he said.
Smart’s collaboration with Google Cloud is supported by its strong network, which covers 97% of the population and is backed by PLDT’s fiber infrastructure, which was at over 1.1 million kilometers as of the end of September 2023.
Smart has also restarted its LTE network rollout, enabling it to deliver leveled-up services across the country.