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Apple brings full App Store experience to the web

The new web interface lets you browse apps by platform, view curated content, and search directly from your desktop browsers.

Apple has launched a redesigned web version of the App Store, making it easier to browse apps from any desktop browser. The update replaces the old apps.apple.com landing page with a full-featured experience similar to what users see on their iPhones and iPads.

The new site includes separate sections for iPhone, iPad, Mac, Vision, Watch, and TV apps. It also brings the familiar “Today” tab to the web, with curated stories, top charts, and special events.

App pages now look more polished as well, with clearer icons for categories, awards, and events. There’s also a built-in search tool, so users can find apps directly.

One handy feature is the toggle in the top-left corner, which lets users switch between different App Store platforms. However, you still can’t download apps from the web version. It’s more for browsing and discovery than installation.

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While Apple hasn’t shared any plans to expand the site’s functionality, this move shows a clear push toward making its app ecosystem more accessible across devices. Stay tuned for updates.

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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