In an apparent showing of viewership strength and popularity, TV network ABS-CBN has three programs trending simultaneously on Twitter. On August 17, 2011, Twitter’s trending topics featured three that are related to the TV network. The topics “My Binondo Girl”, “Maria La Del Barrio” and “Alondra” trended on the micro-blogging site.
My Binondo Girl is Kim Chiu’s new show on ABS-CBN which has not even started airing yet. Maria La Del Barrio, featuring Erich Gonzales and Enchong Dee, just started airing. Alondra, on the other hand, is a character on Minsan Lang Kitang Iibigin.
The trends on Twitter certainly prove the popularity of the shows from ABS-CBN. Being on Twitter almost everyday, I seldom see GMA Network shows trend on Twitter and the last I remember was related to Marian Rivera’s show Amaya. This could mean either of two things: ABS-CBN is indeed more popular than GMA Network Shows, or; Filipinos who have access to the internet mostly watch ABS-CBN shows, which does not necessarily mean that they are the most watched by majority of Filipinos.
In any case, the network war is a very tight contest and no TV network appears to have a consistent lead over the other. But over social networking sites, ABS-CBN possibly leads over GMA Network by a considerable margin.
Many shows which “trended” on Twitter whether GMA, ABS or TV5 flopped in the ratings like The Biggest Loser and Capt Barbell, so it doesn’t mean trending means the show is that popular among the masses.
And if you read about recent social media studies, those who are active on Twitter are just 1-5% of the total Twitter account holders. And in the USA, they have found out that some Twitter followers are bogus accounts to make a particular celebrity or politican appear “most followed.”
Add to that the fact that a single tweet can be ret-tweeted a thousand times by a single person, so, it is not an accurate gauge.
Amaya and Munting Heredera, which in the past month got phenomenal 16% in AGB, appear to be the record holders in popularity these days. By the way, AGB has more panel homes and TV network subscribers like TV5, Solar TV and GMA compared to Kantar which has lesser TV panels and has only ABS-CBN as its sole TV network subscriber.
Hi Gym. That’s true, the trending doesn’t mean it’s popular with the masses. It’s not a perfect gauge for popularity. This article merely says that on social networking sites, especially on Twitter, ABS-CBN shows appear to trend more.
When i woke up in the morning,tv start from:Kris tv/Showtime of course/after that HBO/Maria la del Barrio/Tv Patrol/100 days in heaven while watching also AMAYA/Munting heredera/Minsan lng Kitang iibgin,huh!!i love COCO MARTIN and AMY AUSTRIA/Big losser/Pure Love/NHK till i fall asleep..
Some GMA shows trended on Twitter lately are: Bubblegang, Maricel Soriano for Party Pilipinas and Spooky Night…
thanks for the info eigrihs
Not always the case…
PLease correct..My Binondo Girl is Kim Chiu not Anne Curtis