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Project Ara Could be any Phone You Want It to be

Image from The Verge
Image from The Verge

Last week, Google held its first developer conference for Project Ara, and also unveiled a prototype of their modular phone. Like Lego, you could essentially build your dream phone by buying and swapping blocks or modules that you want. The concept was similar to yesteryear’s make your own PC, wherein you can decide what goes into your dream computer.

Basic Unit at under $100 

According to Google, you can start with an endoskeleton with basic components for around $50. Called a grey phone, it will include a $15 Endo frame, a $15 display, a $5 battery, a $10main Application Processor module, and  a $5 Wi-Fi unit. These are not the final prices, but Google is confident that it would cost under $100.

Image from The Verge
Image from The Verge

ara-1

Image from The Verge
Image from The Verge

Availability

ATAP, a small group within Google that’s developing Project Ara, was given a very short time line to come up with an actual product ready for sale. So expect availability of a fully realized Project Ara modular phone as early as January 2015.

 

The modular phone could be the phone that would stay with you the longest – because all you need to upgrade it is to swap parts that you want. And with third party companies manufacturing their own modules, this could turn out to be the phone you have always wanted. Imagine a Canon or Nikon made camera module for photographers, an Nvidia Tegra GPU for gamers, or Bose speaker modules for audiophiles even. IF (and that’s a big IF) it does take off, this could change the mobile phone landscape as we know it.

Source The Verge

Bryan Rilloraza has been a fixture in the local tech scene for over a decade, sharing his perspective as a tech enthusiast and industry veteran. Backed by an MBA from De La Salle University, a Bachelor’s Degree from the University of the Philippines, and 20 years of corporate experience in the telecommunications and banking sectors, Bryan provides a practical, real-world analysis of how technology serves the consumer.

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