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Microsoft is supercharging Bing and Edge with ChatGPT-like AI

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Microsoft will supercharge its Bing search and its Edge Browser with AI. The company is finally ready to challenge Google’s decades-long dominance in search.

ChatGPT is a powerful AI chatbot, capable of answering user prompts and creating various content such as essays, poetry, speeches, and even music lyrics. By upgrading Bing with ChatGPT-like features, Microsoft hopes to boost its long-struggling Bing search engine by providing search results with ready-made and insightful answers, rather than your usual list of links.

“AI will fundamentally change every software category, starting with the largest category of all – search,” said Satya Nadella, Chairman and CEO of Microsoft. “Today, we’re launching Bing and Edge powered by AI copilot and chat, to help people get more from search and the web.”

In the new format, Bing can provide more context on search results, along with a new sidebar that shows more comprehensive answers. It will have a new interactive chat experience for more complex searches, that works by refining the results based on the conversation. A creative option is also available, which provides a more ChatGPT-like experience where Bing can generate content.

Microsoft is supercharging Bing and Edge with ChatGPT-like AI

In the meantime, Microsoft Edge is also going to be updated with new AI capabilities, a new look, and two new functionalities: Chat and compose.

Google saw OpenAI’s ChatGPT chatbot as a threat to the company’s core product, online search, declaring its success a “Code Red”. The search giant recently announced Bard as its AI competitor to ChatGPT.

The new Bing is available in a limited preview on a desktop. You can visit Bing.com to try sample queries and sign up for the waitlist.

Microsoft Tweet on AI-powered Bing and Edge:

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Bryan is a geek at heart and a tech enthusiast by choice. He has a strong background in corporate communications, marketing services, and customer relations having worked in the telecommunications and banking sectors for over two decades. In his spare time, he enjoys watching clips on YouTube and binge watching shows on Netflix.

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