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MediaTek prioritizes AI to power upcoming technologies

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As artificial intelligence (AI) advances rapidly into diverse areas in modern society, it has become a pivotal force in reshaping the technological landscape for a lot of industries.

MediaTek sees AI and Generative AI as a key driver of future technological advancements. The company recognizes the vast potential of AI to drive innovation and efficiency across a wide range of applications.

Through its continuous innovation and commitment, Mediatek seeks to provide solutions to meet the evolving needs of global consumers and industries.

“We see ourselves very well-positioned as an enabler this generative AI growth across so many applications, not just smartphones, Chromebooks, smart TVs but also automotive and smart complex solutions which will be heavily influenced by AI technology,” said Finbarr Moynihan, Vice President of Corporate Marketing of MediaTek. “Additionally, MediaTek is now focusing on cloud data centers. The cloud and data center infrastructure for AI is going to be critical, and we see significant opportunities for MediaTek there.”

MediaTek emphasized that the Southeast Asia (SEA) region was among three markets that posted a Total Addressable Market (TAM) share of over 50% in smartphones last year.

These numbers further reinforce that MediaTek is uniquely placed to meet the demands of the modern tech consumer, especially in a region like SEA, whose high level of sophistication is a testament to the quality of MediaTek’s offerings.

MediaTek is the world’s leading chipset supplier since 2020. Its market in the Southeast Asia region posted a Total Addressable Market (TAM) share of over 50% in smartphones last year.

It has announced that it is expanding its GenAI ecosystem with support from Baidu and Llama, among others, to empower on-device GenAI with real-time features like object removal and image generation.

Bubbles enjoys watching K-dramas and comedies in her spare time. She has a strong background in customer service and business operations having worked in the telecommunications and banking sectors. She has a degree in Business Management and a Master's Degree from DLSU.

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