Instagram is rolling out a new tool that lets users see and manage the topics that shape their Reels recommendations. The update gives people a clearer look at how the algorithm works and offers simple controls to fine‑tune what appears in their feed.
The feature can be found in a new icon on the Reels screen. Tapping it opens a list of topics Instagram thinks match a user’s interests.
You can choose which ones you want to see more or less of. The app will then adjust recommendations based on your selections.
The tool is launching first in the US. Instagram plans to expand it globally in English soon.
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The company says the feature will come to more places in the app. They are expected to bring the same controls to the Explore tab and other recommendation areas as the rollout continues.
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