IDC’s latest report places Samsung as the world’s largest smartphone maker in Q1 2026, with a 21.7% market share and 3.6% year-over-year growth. Apple followed closely at 21% share, with stronger growth at 5%.
Samsung’s Galaxy S series and foldables are key drivers, while Apple’s momentum was boosted by strong demand in China.
According to IDC, global smartphone shipments fell 4.1% compared to last year. Rising component costs, energy prices, and geopolitical tensions affected the market. Budget devices under $200 were hit hardest, while premium brands like Samsung and Apple managed to hold steady.
Apple’s performance was particularly strong in China, where shipments grew 23%. Samsung maintained its lead globally, supported by its premium lineup and wide distribution.
Other Chinese brands struggled: Xiaomi shipments dropped 19%, while OPPO and vivo also declined. Honor, Nothing, and Google Pixel stood out with double-digit growth, thanks to overseas expansion and AI features.
IDC’s findings contrast with Counterpoint Research, which ranked Apple first in Q1 2026. Counterpoint cited Apple’s growth momentum and differences in how shipments are measured.
Also Read: Apple leads smartphone market for first time in Q1 amid supply crunch
In the end, though, both reports show the same bigger picture: the smartphone market is slowing down, and only a few brands are finding ways to grow.
